Prime Minister Narendra Modi's pet project, the Swachh Bharat Abhiyaan, has cost thrown up an ad bill of nearly Rs. 100 crore, according to information revealed through a Right to Information or RTI application. The government has spent 94 crore only on print, radio and television ads to promote the cleanliness mission that PM Modi launched on Mahatma Gandhi's birth anniversary October 2 last year.
