AnAnd and Gujarat, known for the White Revolution and Co-operative sectors, the milk capital of India is also one of the most prosperous districts of Gujarat. As India decides we are here at Amol headquarters in AnAnd, the election carnival has reached here. So we decided to get you a taste of India. And what better place to understand the mood of India than Amol with the women who have scripted the Amul story works in the Quality Control Department of Amul. It's been 18 years since her journey in Amul began, and she speaks about how the institution has kept pace with technology and has also gone completely paperless in the last few years. It's a fantastic journey from when I started in 2004 till 2024. It is a very fabulous journey, and I have seen many changes in a and, uh equally in my life. Also, tell me your life and am's journey tell us, uh, the the the points where they meet meet Oh, it is, uh see, I'm taking a pride because I'm working with the with the Cooper, which is the world's largest Cooper. So it is. It is being a pride, uh, for me and my family too. Because when we move, we move around. If we wear this uniform now, people ask us, you you are from Amul. So it is a very proud moment for us. Amul continues to be an equally utterly bodily story for 25 year old wrinkle people here who, after completing her masters in microbiology, got a job here seven months ago. This is a fascinating uniform. All all the employees are expected to wear this. Yes, yes, yes. And so the moment you enter, you are supposed to wear this blue beautiful amul written on it. Yes, yes, yes, yes, it is my career static point. And I am feeling so much proud to wear this uniform. Thank you so much. AnAnd has carved a unique place on the world map for its amul milk products and cooperated movements, and continues to be a story still unfolding. Have you seen the latest logo or caption of amul? India? It says roti kapa or Maan. Because we are in the election season. And let's try and get details of the India story from the man who is running Amul in India the MD of Ammon, and he has decided to give us time in AnAnd and at the headquarters of Ammon, sir. The first message and your thought, particularly in an election season. Well, this is a good time to talk about India, where India is going to head for the next fight in 2025 years. And this is where each of one of us takes a call on what we are going to do to make India get bigger and better. So the first message is to each one of us, we should all vote, vote with the families to see that we are a part of the great democratic process that India has. And Mr Mehta, we are standing at the Dr V Korean Memorial. And also this is the Dairy Museum. Yes, So the legacy is there a burden of legacy? Or would you say that it gives you inspiration to ensure that this is a brand which remains the trusted and also the strongest food brand of India? You are absolutely right. I mean, it's actually not the burden. It's the power of the legacy and the strength of the cooperating movement that Amul has become what it is today. You can imagine we started 77 years back this very place and from just two village co operative societies and 250 metres of milk. Today Aw is in 18,600 villages of Gujarat. 36 lac Farmer families are members of this cooperating movement. We're getting 310 la metres of milk every day, which is 110 lac litres of milk every day. And there are 100 plants like am I across the country which is processing this mint and the brand turnover is ₹80,000 crore. So a $10 billion brand which has been created on the sheer power of the 36 LA farmers coming to form a Cooper. So this is what is the India story? This is what is the story of women empowerment. This is the story of development and the word You rightly mentioned that the am's currency is not milk. It is trust and the trust of a billion consumers trust of millions of farmers. That's what keeps us going day and day out. And with every passing year, that trust is only strengthening that trust is not going anywhere right now in India, In India we also have the cooperated Minister. Yes. You know, Mr is the cooperated Minister. What does role of what is the role of cooperators in the India story in general. So I think this is the great time for cooperators because you got strong tails for the sector. The power of this Amul model has been realised and everyone in the government and the Ministry of Cooper is the private and the fulcrum on which the new initiatives which support coperative across the country are happening. Amul, of course, is a player in all of these activities. I'll talk about the three new multi state cooperators which have been recently formed, the National Co-operative Exports Limited, National Cooper Organics Limited and the Parati beats Hakkari Limited. So what you are trying to say is Amul is successful today because we got access to the market of Bombay and the farmers went on a strike in 1946 Sarabhai Patel inspired them. And this led to Amul what it is today. So imagine now, through the efforts of this new Ministry of Cooper operation, you are now giving an access to the market of all the products produced by every single Co-operative in India through the multi state cooperating on exports which Amul is one of them the promoters, the chief promoter. In fact so we are incubating a start up which did a turnover of 400 crores last year. Order book of 15,000 crores billion dollars Yes, and nobody knows about it. But this is what is the thought process of giving market access to the produce of the farmers globally. Similarly, farmers wanting to get into organics consumer, wanting to get into organic food without chemical fertiliser and pesticides and this new multi state doing this job Amul also on its own, doing this job. So many initiatives happening in place India Like Kamu, I talked about 18,600 villages. India has got seven Lac villages. There are Raul type Cooper in two lakh villages. So the ministry has given us such a task that of the balance five lakh villages. You open Dairy Cooper in two lakh villages in the next 5 to 10 years. So what happened in 50 years will now going to happen in the next five years so more milk will come in the Cooper sector. More women will get benefit of this particular initiative. And India, which is currently contributing to 24% of the total milk in the world in next 10 years, will contribute one third of the total milk in the world. So we have this great chance to become a dairy to the world. And milk today also is the largest agricultural crop of India. So India produces 2 30 million metric tonnes of milk, which is equivalent to 63 kiloliters a day. At 10 lac crore rupees, the value of output of milk is more than wheat paddy oil seeds put together. So this is a part of how a small thing which started in AnAnd in 1946 inspired by Sadar Wla Pa Patel, in whose memory the name Hall's name has been kept to Dr Kan and the team working day in and day out, has resulted to India. Getting this preman in position and cooperative's now getting a centre space into all the development initiatives across all the villages of the country is amazing achievement. You know, one thought that comes to my mind often is that had, would we have seen this story? Had it been in any other state of India? Do you think it worked because it started in Gujarat? Gujarat? Of course. We were blessed by Saddar Vab, Patel, Bora. They say the initial leaders and B Patel was any founder chairman of Deri here to have worked hard to create what it is. But then the same model got replicated across India. So you have sarac in Rajasthan, which is doing so well. You know, Nadi in Karratha, which is doing well avin in Tamil Nad Mil in Kerala, Sudha in Bihar. So every single state has a dairy. Cooper and one of them beat work in Punjab to the mother in Delhi. Each one of them are doing a great job in connecting their producers with the consumers and doing a lot of work so together. Actually, we have been able to dominate this space. And as India and farmers of India, it's a place of pride which cooperators hold in our country. Right now, India is being seen as this bright spot and almost like a sweet spot in the world economy. What do you think? India's growth story is likely to be in the coming few years your own vision vis a vis Amu. So I told about Dairy and India. If it becomes a dairy to the world, Amul has to be needing this. But we are not talking of just selling milk and milk products to the consumers around the world. Amul has the relevance of exporting this model. Also so, a farmer cooperating model. We can also make several countries in the developing world become self sufficient in dairy and milk, which is a very important nutritional requirement and, more importantly, providing livelihood to the local people. So we are talking with the government of SR I Lanka and helping them become a neighbour. We are talking to Kenya and also supporting them or working with them to build the dairy industry in there. So there are several develop and which are other countries. So there are, I mean, this is a model for development which can work in every country of the global South. And that's where the Honourable Prime Minister talked about the South South initiative in his G 20 leadership. It is now being put in place. That's global South because we have spoken about it. Let's talk about it now. You know, particularly the role of milk revolutions. And what role can India play in revolutionising the entire you know, global South according to you. So this is It is so It's the products which go to the markets where take the products and there's opportunity and the model goes to all the developing countries and where you need products like milk, which is giving not only nutrition to consumers but livelihood to the farmers. So this is what is a superb combination which is going to happen and we won't believe. A few months back we had all the executive directors of World Bank coming to Arnold. They saw this model 16 of them who represent more than 100 countries. And then they realised that if India has to give a gift of development to the world, Amul is the model which it can give. So this is where we are working on there, a countries we are talking to, and not just talking, putting things in place in action on the ground with the required investments, without expecting a return in form of the money which comes out back, but more important, the results on the ground in that country seen. You know, there's a lot of emphasis on women because I spoke to women of just some time back. And I also met Guy Ben, who in many ways is the face of the cooperator in this entire region, sir. Women, the role of women in Brand Amo? No, of course, they are doing the fundamental work. So I mean, the girl is, of course, the icon and the identity. But coming back to this girl ever grow up? No, no, She has to be kept young as the country is young. But more importantly, it's the women who do the hard work. There are 3.6 million women who own this brand, and Amul is the world's largest farmer owned Cooper, obviously powered by the women and empowering them so you can imagine more than 18 LAC bank accounts of women and out of the ₹200 crore which every day Amul gives back the farmers in their bank accounts. More than half go to the women bank account. There are 80,000 women who run the village dairy coperative societies. There are more than one third of the Village Cooper societies, which are fully run, operated and managed by women. So this is indeed a very, very great example. And it's interesting because Amul was made the institutional partner of W 20 as a part of the G 20. Also because this is what it's not of development of IEC prime minister are told its women led development. And that's what this is the model we wanted to showcase and highlight. So yes, obviously it's without women. Nothing would have been possible. Traditionally a stronghold of the congress which won here 10 times, the constituency was won by the B JP for the first time in 1989 since Mr Modi became prime minister of India in 2014. AnAnd, like all 26 looks of our constituencies of Gujarat, have only voted for the B JP, or a dairy farm or agriculture. G Patel runs one dairy in Ajar Pura in Anan, This 44 year old has been using cow dung for multiple products. A Patel Go Go House, 35 chairman of the Dairy Co-operative Society, G three, a B com graduate started in 2016 with just five calves. Today, her dairy farm has 80 animals, compared to to Value Edition USA Survival Red to Yoko A so a desk or desi to PK a farm. So a fertiliser use government, government, organic farming, natural farming, farming. Let's try and get you a sense of what the first time voters are thinking. And interestingly, a group of second year engineering students from Pandit, the Energy University in Gandhinagar, are here on a campus visit of Amol in AnAnd. So let's try and get a sense of what their thoughts are. Case should be. Vote over, I would say about job market. That will be a big issue because we are graduating after two years and for employment. We also need job and that's the biggest reason from my side. Your biggest concern is jobs. What about you? I will vote on the best of the work done by the previous government and I think it has satisfies our the demands. So I will vote on the basis of the previous government. OK, so since this is the vote for Prime Minister Modi because he is himself on the ticket here and from Gandhinagar, the university from where you are coming. It is Home Minister Ahmed Shah who is contesting. We will definitely vote for him. He has done many works. The roads here are superior. And so we will keep that in mind. And he has also done many works like he ra and the 10, 3, 76 and 370 is removed. So we will keep all that in mind and vote on the basis of that. So wrong Temple and article 370 are these issues for you. Actually, the main issue for the students are the job employment market. And the poverty is also main concern because, uh uh the salary demand is also high rising because of inflation in the market. So that's the main concern for our students. And we will see how the promises are made in the moment of the government and other parties that have promised for this 2024 election. And we will vote according to that. OK, so as a young female voter, what are the issues on your mind? For me? One is one of the most is safety. And the other one is, uh, the current, Uh uh What a RE the promises they a RE making And what, uh, benefits. Uh, we we'll be getting from on from the student perspective, because there a RE many things that they provide and the promises. But, Major, is that for students, what is beneficial and for not? Yes, absolutely. So tell us. Tell us in terms of how important is it for all of you. Uh, first time voters that you will be looking at the local candidate and not the person who is going to govern India. That is Prime Minister Modi, local candidate versus national face. The local candidate. We want to vote for local candidate, not prime Minister faces because we are looking local candidates works in our areas. And so what about you? For me, it is because he has passed 10 years of experience. He has done many good work in this field. The monetization then, uh, all article 370 increase in employment rates and etcetera. Why do you say article 370? Because, uh, Kashmir is ours. And, uh, he, uh, provoked that law. Yeah, So he removed that. You know, he removed article 370 but talking specifically about this emotive issue. Have you visited Kashmir? Yes. No, I have not yet. But I plan to visit. You plan to visit? OK, so tell me, what about all of you? What are the issues of for you this election? Nothing more issues. The government government has done a very good job for the development of the country. Uh, giving more, uh, more and more, uh, development for next, uh, 10 to 12 years they are given. So a great degree of satisfaction. You're satisfied as well. You're a first time voter. I'm a first time voter. But the main issue is unemployment. In India, it is gradually rising. That's why. So you are concerned about it. But the BJP government says that they have made all of you the youth of India's employment generators up North Korea. They rather than no, Uh uh uh, Mostly, uh uh, job sectors, uh, unemployment and sa sa me, uh, unemployment, because, uh, with the rising rise of, uh, technology and artificial intelligence automation. So the jobs a RED declining in the industry and wood industry right now. We also saw that the auto after the auto mission in 1996 the decrease in employment was there. So the number of people who are being employed went down. Thank you so much for speaking 23 all 26 seats of Gujarat poll in a single phase on seventh of May in ar, this is Maria Shaki.
