PUBLISHED ON: June 1, 2008 | Duration: 3 min, 43 sec
On a Delhi-based website, 850 people are writing a story together. The main character is Srijan and the only lead to follow is a brief given by the owner of the site. The website, ourownbook.com, was launched two months ago by IIM graduates who live to write. The joint venture is not aimed at doing business, but at testing the market and sharpening their business instincts.