About the Company
 
 Pioneering News
 Anchoring Success
 Prime Time
 Beyond News
 From the Reel to the Real
 Beyond TV
 
 
 
 
NDTV
New Delhi Television is, and has been for a quarter century, a pioneer in India’s news television. Founded in 1988 by Radhika Roy and Prannoy Roy, NDTV is today the most watched and the most respected news and lifestyle network in India. From the path-breaking “The World This Week” (nominated as one of India’s 5 best television programs since Independence), the first private news on Doordarshan “The News Tonight”, producing India’s first 24-hour news channel “Star News” and the country’s first ever 2-in-1 channel NDTV has been in the forefront of every single news revolution. NDTV is most proud of how its work impacts the real world and how it is using its powerful reach to campaign for and with the people of India. 25 years of dedicated and innovative programming has brought into focus a number of social issues ranging from the 7 Wonders of India, Save Our Tigers, the Greenathon and Jeeena ki Asha to Marks for Sports, Support My School and the most recent University Sports Championships. Seen as an honest, unbiased and fearless crusader, NDTV’s sustained campaigns against injustice and human rights violations has forced apathetic governments to act, legislation to be changed and made the nation aware of the power of the people.

Its channels NDTV 24x7 (English), NDTV India (Hindi) and India’s first ever 2-in-1 channel NDTV Profit-NDTV Prime (Business and Infotainment) continue to raise the standards of journalism with innovative programming and uncompromising integrity.

Incisive and creative, the channels target the global Indian with news that is credible, true and fast. NDTV 24x7 is the only English News Channel from India which is beamed in the UK, USA, Canada, South Africa, Middle East, Australia, New Zealand, Mauritius and most of the SAARC Countries to reach out to the Indian Diaspora.

Over the years, NDTV has expanded its brand portfolio to seize opportunities in the ‘beyond news space’ and has step-down subsidiaries: NDTV Lifestyle, NDTV Convergence (triple play; to exploit the synergies between television, Internet and mobile and owns the website ndtv.com) and NDTV Worldwide offering high end consultancy for setting up of local television news channels in emerging markets across the world.

In 2007 the company launched NDTV Good Times, an up-market lifestyle channel for the global urban Indian; and used its expertise to launch global channels, Astro Awani, a channel in Malaysia and Independent Television with Beximco Group in Bangladesh.

NDTV has offices and studios across the country which house India's most modern and sophisticated production, newsgathering and archiving facilities with award winning production and creative teams.

NDTV is rated India’s No.1 Media Brand, and is now rated higher than all forms of media in India, including newspapers, radio, web sites and of course television. Several large and credible nationwide surveys have showed that NDTV 24x7 has by far the highest viewership amongst all English News channels. Never before in media history has any media company been both: Number 1 - India's most trusted brand across all newspaper and channels, (All India Brand Trust Report 2014) and Number 1 in viewership amongst all English news channels (independent Nationwide survey of 90,000 + households by Hansa Research) In addition NDTV’s website ndtv.com created a record this year by recording 13 billion hits on one day, the day of the Lok Sabha (Parliament) Election results.

NDTV, the UK’s longest running Indian news channel has long been the top choice for the any Indian election coverage. NDTV 24×7 witnessed record audience figures since it joined the UK’s audience measuring body, BARB. Data has shown the channel is the most watched Indian news broadcaster in the UK. The Broadcasters’ Audience Research Board (BARB) is the official source of television viewing figures in the UK and as per BARB official data NDTV 24x7 is consistently no.1/most viewed Indian news channel in the UK.
 
 
 
Anchoring Success
NDTV was the brainchild of its Executive Co-Chairperson, Prannoy Roy, and Executive Co-Chairperson, Radhika Roy. Prannoy Roy brought a country to the edge of its seat with his innate knack of translating the complicated facts of election politics and...
 
 
 
From the Reel to the Real
Commercial and critical success aside, what the corporation is most proud of is how its work works in the real world. Using its powerful reach to campaign for and with the people of India.
 
 
 
Prime Time
NDTV has come a long way since that half hour Friday prime time nugget, achieving the rare double gold-standard of being not only a commercially successful infotainment network in the country, but also the most reputed….
 
 
 
Pioneering News
On a November night in 1988, India turned on its TV to what would become a tube-changing phenomenon. NDTV’s first show, “The World this Week” opened country’s eyes to the world in a way it had never seen before…
 
 
 
Beyond News
Commercial and critical success aside, what the corporation is most proud of is how its work works in the real world. Using its powerful reach to campaign for and with the people of India.
 
 
 
Beyond TV
Leveraging its broadcasting and programming excellence, NDTV has set-up NDTV Convergence (Digital Media) and NDTV Worldwide (Media Services & E-commerce Consultancy).