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From a pure-news focused player, NDTV is metamorphosing into a diversified global media player and intends to consistently break new ground.
NDTV’s tryst with television began way back in 1988, when it produced a news and current affairs show ‘The World This Week’ for the Government-owned broadcaster Doordarshan. The show proved to be immensely popular, and NDTV established its image as a credible private news producer. It moved on to become the sole news content provider and producer for India’s first 24-hour news channel, Star News. The company’s biggest milestone was established in 2003, when it launched two 24-hour news channels— NDTV 24x7 in English and NDTV India in Hindi—followed by a 24-hour business news channel NDTV Profit in 2005, which became a leading business news channel in a short period of time.
In 2007, the company broke new ground, formulating a strategy to build a global business. NDTV Networks Plc, a subsidiary of NDTV was formed to seize opportunities in areas ‘beyond news’. The Company launched NDTV Imagine (for general entertainment), NDTV Good Times under NDTV Lifestyle Company (for lifestyle content), NDTV Convergence (triple play; to exploit the synergies between television, internet and mobile), NDTV Labs (to develop media software and technology for captive use), NGEN Media Services (outsourcing of media post-production services) as 50:50 joint venture with Genpact and Emerging Markets BV that has helped launch channels in Indonesia, Malaysia and the Middle East.
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Anchoring Success
NDTV was the brainchild of its Chairman, Prannoy Roy, and Managing Director, Radhika Roy. Prannoy Roy brought a country to the edge of its seat with his innate knack of translating the complicated facts of election politics and... |
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From the Reel to the Real
Commercial and critical success aside, what the corporation is most proud of is how its work works in the real world. Using its powerful reach to campaign for and with the people of India. |
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Prime Time
NDTV has come a long way since that half hour Friday prime time nugget, achieving the rare double gold-standard of being not only a commercially successful infotainment network in the country, but also the most reputed…. |
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Pioneering News
On a November night in 1988, India turned on its TV to what would become a tube-changing phenomenon. NDTV’s first show, “The World this Week” opened country’s eyes to the world in a way it had never seen before… |
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Beyond News
Commercial and critical success aside, what the corporation is most proud of is how its work works in the real world. Using its powerful reach to campaign for and with the people of India. |
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Beyond TV
Leveraging its broadcasting and programming excellence, NDTV has set-up NDTV Convergence (Digital Media), NGEN (Media Process Outsourcing) and NDTV Labs (Media Software &Technology)……. |
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