Taylor Swift’s Smart Trademark Strategy Is Turning Heads Across Hollywood
Hollywood
Updated: May 11, 2026
Summary is AI-generated, newsroom-reviewed
Some of Taylor Swift's biggest songs and catchphrases, like ‘…Ready For It?,’ ‘Look What You Made Me Do,’ ‘Shake It Off’ and ‘Fearless’ have been legally protected
Over the years, Taylor Swift has filed trademarks for her name, signature, initials, album titles, tour names, fan club names and even popular lyrics.
Taylor Swift began protecting her brand early in her career by applying to trademark her full name in 200