Sleep Tourism: The Rising Travel Trend
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24 August 2025
Sleep tourism is a travel trend where the primary focus of a vacation is to improve sleep quality and achieve restful, rejuvenating rest
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Instead of prioritising sightseeing, adventure, or packed itineraries, sleep tourists seek destinations and accommodations designed to promote relaxation and better sleep habits
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This trend has gained popularity due to widespread sleep deprivation, with many people struggling to get the recommended 7–9 hours of quality sleep nightly
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Hotels and resorts offer sleep-focused amenities like AI-powered mattresses, soundproof rooms, blackout curtains, weighted blankets, pillow menus, and essential oil diffusers
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Programs often include yoga, meditation, spa treatments, sleep consultations, and nutrition workshops to reduce stress and enhance sleep
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Some destinations provide tranquil settings like forest retreats, desert glamping, or hot springs with minerals like magnesium to promote relaxation
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High-end retreats may offer sleep tracking, consultations with sleep experts, or medical assessments to address issues like insomnia or sleep apnea
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Studies show 30–40% of adults don't get enough quality sleep, linked to health issues like depression, heart disease, and reduced productivity
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The pandemic disrupted sleep patterns, increasing demand for wellness-focused travel. Hilton's 2024 Trends Report notes rest and recharge as the top travel motivation
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The sleep tourism market, part of the $800 billion wellness tourism industry, is projected to grow by over $400 billion by 2028
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