BloomscrollinG: The Trend Replacing Doomscrolling
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19 November 2025
Bloomscrolling is the act of intentionally consuming uplifting, inspiring, or joyful content online, as a way to counteract the negativity of doomscrolling
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It helps improve mood, reduce anxiety, and offer a mental break from distressing news or social media content
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Bloomscrolling includes feel-good videos, nature reels, wholesome memes, pet content, success stories, or inspirational posts
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The term is a play on "doomscrolling"- where "bloom" symbolises positivity, growth, and joy
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Unlike mindless scrolling, bloomscrolling is done consciously to seek joy and balance mental health
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Many people are adopting it as part of their digital self-care routine, especially during stressful times
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Psychologists say curating your feed to include positive content can help counter digital burnout and news fatigue
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Platforms like Instagram, YouTube, or TikTok can be trained to show more positive content by liking and engaging with uplifting posts
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It encourages healthier screen time habits and mindful use of social media
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