Tribhovandas Bhimji Zaveri to Sell Diamond Jewellery Through Flipkart

New Delhi: Jewellery firm Tribhovandas Bhimji Zaveri (TBZ) has collaborated with top e-tailer Flipkart to sell its exquisite diamond jewellery range and gold coins.

"The company will go live very soon on Flipkart to sell their exquisite range of diamond jewellery consisting of rings, earrings, pendants, bracelets and gold coins," TBZ said in a filing to the BSE.

The jewellery items will be available and accessible to discerning buyers on Flipkart at affordable prices, it said.

TBZ already has a tie-up with e-retail giant Snapdeal.

The online jewellery platform is witnessing good traction ever since its launch, the company said in an investors' presentation.

The company has 30 stores in 23 cities and ten states.

It plans to carry out 75 per cent of the expansion through the franchisee route and balance 25 per cent through the addition of its own stores, it added.