Maggi Sale Back on Snapdeal, Sold Out in Minutes Again

Snapdeal resumed its sale of Maggi welcome kits on Monday after selling out the first batch of 60,000 kits in five minutes last week. This time too all the Maggi kits were sold it in a matter of minutes. However, exact details are awaited from Snapdeal.

Nestle's Maggi has made a comeback in to the market after a gap of five months, and customers have literally lapped up the first batch of offerings that had 60,000 welcome kits in a matter of minutes.

The Snapdeal offer is christened 'Dil Ki Dil' and the hashtag 'DilKiDilWithMAGGI' started trending on Twitter after the sale was resumed.

Maggi was earlier banned after it was allegedly found to have lead content beyond permissible limits.

The Maggi welcome kit offering from Snapdeal contains the following items - 12 packs of Maggi Masala Noodles, a 2016 Maggi calendar, a Maggi fridge magnet, Maggi post cards and a 'Welcome Back' letter

The Maggi kit is priced at Rs 144 (12 packs of noodles priced at Rs 12 each.)

Maggi has been relaunched in 100 towns through 300-odd distributors and is being rolled out in a staggered manner across the country, except in eight states where it is still not allowed.

Maggi noodles had passed tests by three government-accredited laboratories, as ordered by the Bombay High Court which in August had lifted ban on the instant noodles that was imposed by food safety regulators.

Maggi was banned in June by Food Safety and Standards Authority of India (FSSAI) which stated that it was "unsafe and hazardous" for consumption due to presence of lead beyond permissible limits. Nestle had withdrawn the noodles brand from the market.

(With PTI inputs)