Kingfisher Airlines Brands Fail To Find Buyers: Report
Mumbai: In a big disappointment for lenders for the second time, an auction of the long-grounded Kingfisher Airlines' (KFA) trademarks and logo turned out to be a damp squib once again despite having a lower reserve price.
Banks also had put on the block some of the moveable assets of the company worth Rs 13.70 lakh lying at the Kingfisher House, for which, too, no bidders came forward.
In its second attempt, the 17-lender consortium led by State Bank of India had put the airline's trademarks including the Kingfisher logo and the once-famous tagline 'Fly the Good Times' on the block, to recover a part of their loans of over Rs 9,000 crore from beleaguered businessman Vijay Mallya and his grounded carrier.
Banks had also put the Flying Models, Funliner, Fly Kingfisher and Flying Bird Device on sale.
"I think the reserve price for the trademark was still found to be high by the bidders," a source said.
Legal experts said the entire brand value of the Kingfisher brand has taken a beating and so bidders remained elusive.
"Value of trademark of the entire group has gone down to almost nothing and nobody will like to buy it," said an expert dealing in intellectual property rights.
In April, the banks had made a failed attempt to sell brands and trademarks of the airlines, owned by Mr Mallya. The auction was unsuccessful as none of the bidders came forward due to the higher reserve price of Rs 366.70 crore.
In Thursday's auction the reserve price was reduced by 10 per cent to Rs 330.03 crore, but still no bidders came forward.
The Kingfisher brand itself was valued at over Rs 4,000 crore by consultancy Grant Thornton when the airline was at its peak. In its annual report for 2012-13, KFA said, at its peak, it was the largest airline in the country with a five-star rating from Skytrax.
The airline's brand had been registered separately from the Kingfisher beer trademarks.
Lenders had also put on sale movable assets worth Rs 13.70 lakh lying at the Kingfisher House. The items on sale included eight cars - Toyota Innova and Corolla, and Honda City and Civic, among others.
The reserve price of each car was set differently in the range of Rs 90,000-Rs 2.50 lakh.
Earlier this month, the auction of Kingfisher House proved a damp squib again as no bidder turned up for the erstwhile headquarters of the Mr Mallya-led airline at a reduced reserve price of Rs 135 crore.
The Kingfisher House has a built-up area of over 17,000 square feet and is located in the plush Vile Parle area near the domestic airport in the megapolis.
On Wednesday, Crisil revised its ratings on the bank loans of Kingfisher Airlines to 'not meaningful' from 'Crisil D' (default grade).
"The rating revision is because KFAL's creditors (including bankers) have filed winding up petitions against the company. Furthermore, it remains in deep financial distress following the cessation of operations in fiscal 2013 and complete erosion of networth," the rating agency said.
Crisil had rated bank facilities, including long- and short-term loans, working capital loans and cash limit worth Rs 5,582 crore, given to the now defunct airline.
