Jet Airways Rolls Out New Online Meal Booking Service

New Delhi: Private carrier Jet Airways on Tuesday rolled out a new online meal booking service for its first class and premier customers, besides enhancing on-board entertainment services amid a lurking competition from the soon-to-be-launched full service airline Vistara.

The new service - 'Book My Meal', which is available on all of Jet Airways international flights, offers passengers a wide variety of meal options both in vegetarian and non-vegetarian categories, the carrier said in a release.

The service allows passengers to book meals 48 hours to 60 days in advance prior to their departure, it said.

Tata-Singapore Airlines joint venture carrier Vistara, which is all set to roll out its flight services in the domestic market from January 9, had on Monday announced it will rotate on-board meal options every six days and that passengers can choose from 17 special meals 24 hours prior to departure, besides rolling out other facilities.

"We believe offering the opportunity to make dining choices before the flight will be very popular," Jet Airways senior vice president for commercial Gaurang Shetty said.

Jet Airways will also screen CinePlay shows produced in Hindi with English subtitles, founded by Subodh Maskara and creatively mentored by Nandita Das, on some of its flights in the coming months, it said.

Jet also said that these shows are cinematic renditions of vast and content-rich stories from Indian theatre.