Eros, Endemol India to co-produce 3 films for Rs 100 crore
Eros International Media today said it has formed a strategic alliance with the Indian arm of Dutch entertainment firm, Endemol, to co-produce three feature films and undertake the original programming for television.
The collaboration has earmarked Rs 100 crore to fund these three productions, Eros said in a filing to the Bombay Stock Exchange (BSE).
"As a part of the three-film deal, Eros International and Endemol India will be co-producing an action comedy, which will be a remake of a South Indian blockbuster, an original romantic comedy (will go on floors later this year) and a comic caper," it added.
Eros, which recently forayed into premium television with a tie-up with HBO, will collaborate with Endemol on TV formats and original programming for television, the filing said.
Many of Eros-owned film intellectual property rights will be considered for adaptation for the television format and vice versa for Endemol owned IP rights.
Endemol India is the producer of reality shows like 'Bigg Boss' and 'Fear Factor-Khatron Ke Khiladi', while Eros International has a rich library of films like English Vinglish, Vicky Donor etc.
"After successfully producing content for some of the biggest format shows in the country, we are expanding our portfolio to films. Through this association, we look forward to making a mark on the big screen as well," Endemol India CEO, Deepak Dhar, said.
