The annual spring time festival- Akshaya Tritiya that is being celebrated today (May 14) across India, is considered an auspicious day by many communities. The word 'Akshaya' means endless or forever, while ‘Tritiya' represents the third day of the lunar cycle. Akshaya Tritiya is traditionally associated with buying or gifting gold, believing that it will bring good luck. However this year, amid the COVID-19 pandemic, customers are driven towards digital gold, as it is a safer and convenient option. (Also Read: How To Invest In Sovereign Gold Bonds On Akshaya Tritiya 2021 )
Several platforms such as Upstox, Airtel DigiGold, and Paytm offer ways in which customers can easily buy digital gold. Investing in gold can be done easily through these platforms which are accessible online and also offer long-term returns. Here are some of the platforms through which one can buy digital gold on Akshaya Tritiya 2021:
1. Upstox Digital Gold
The Upstox Digital Gold platform allows customers to buy 24-karat digital gold of 99.9 per cent purity at live market rates, starting at just Re 1. Once purchased, investors can view the digital gold in their portfolios and sell or redeem the gold as per their convenience. The digital gold offered by Upstox is securely stored in vaults.
Here's how to buy digital gold on Upstox:
1. Download the Upstox app and open an account.
2. Go to the ‘Invest' section on the mobile app.
3. Enter the amount of gold you wish to buy in grams or rupees.
4. Choose the payment method- UPI or net banking
5. Digital Gold will be instantly credited to your portfolio.
2. DigiGold - Airtel Payments Bank
The Airtel Payments Bank recently launched DigiGold in partnership with SafeGold, which is a leading digital gold provider. With the DigiGold platform, Airtel Payments Bank's savings account customers can invest in 24K gold using the Airtel Thanks mobile app. Customers can also gift DigiGold to their friends or family, provided they have a savings account with Airtel Payments Bank.
The gold purchased by customers is stored securely by SafeGold at no additional cost and can be sold through the Airtel Thanks app at any time. Also, there is no minimum investment value requirement and customers can start with as low as one rupee.
3. Digital Gold Through Paytm
E-commerce payment system company Paytm, had partnered with MMTC-PAMP to launch the 'Digital Gold' platform that allows customers to buy and sell gold through the electronic platform.
Customers can purchase 24K 999.9 purity gold online and store it in MMTC-PAMP's secure vaults free of charge, using their Paytm mobile wallets.
Customers can also request for gold to be delivered at their homes in the form of the minted coins or sell it back online to MMTC-PAMP.