Actor-singer Ali Zafar to promote Dabur's skincare product

Consumer goods firm Dabur India today said it has roped in Pakistani actor-singer Ali Zafar, who appears in Bollywood films, as the new brand ambassador for its 'OxyLife Men' product.
     
A new campaign, featuring Ali Zafar, will be launched shortly, Dabur India said in a statement.
     
"We believe Ali Zafar exemplifies and brings to life the values and the proposition of OxyLife Men and we are confident of the success of this relationship," Dabur India head of Marketing-Skin Care Sanjay Singal said.
     
OxyLife Men Creme Bleach has been developed keeping the male skin in mind, he added.

Ali Zafar has appeared in Bollywood movies like 'Mere Brother ki Dulhan', 'London, Paris, New York', 'Tere Bin Laden', and as a recording artist has music albums to his credit.