ORRY MADNESS

THE METHOD BEHIND THE

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Orry, as chat host Karan Johar explained, is “everywhere” – even on the finale episode of Koffee With Karan 8

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Why, though? As Orry said himself, he's not an actor – but interest in his doings and sayings is off the charts

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Surely this inverse ratio of fame to achievement makes Brand Orry a genius marketing strategy

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Orry goes to every Bollywood party and posts selfies with every star there is, no matter how exalted

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His inner circle includes Janhvi and Khushi Kapoor, Nysa Devgan and Ananya Panday

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He's kept the “what does Orry do?” mystique alive with viral quotes such as “I am a liver”

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But the joke isn't on Orry, it's on us: “If I don't know you and you are talking s**t about me, I won”

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“You are making memes, I am making money. Who is the success story here?”: Orry on KWK

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When someone makes a reel parodying Orry, he sends them thank you letters and gifts

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He reads every comment and review of his pictures and has a “relevance room” to strategise in

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“All my minions pitch ideas on how to keep me relevant,” Orry said, “This is a hustle”

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Currently, Orry and his minions are planning his “digital demise” – followed by a comeback

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“My fall is coming. Every lead actor has a fall and then they have to have a comeback”

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Famous last words? Time will tell. What does Orry do again? “I do my best,” he said on KWK

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