'Fair' play: Male vanity on a high

PUBLISHED ON: January 7, 2008 | Duration: 2 min, 01 sec

  
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Vanity insanity is a rampant enough malady and this time the targets are men. Playing on the more than skin-deep obsession with fairness in India, companies are now eyeing a whole new catchment group. They seem intent on persuading them that dark is out and fair is indeed lovely.
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