A simple idea can take you a long way. On this episode of Unicorn - Chasing the Startup Dream, we explore two startups with simple ideas but innovative business plans that are getting them all the right kinds of attention. If you have small pets at home and don't know how to leave them alone when you're on a holiday, then Feedoo - an Internet-of-Things enabled pet feeder - may just be the market disruptor that finds millions of takers. We'll also introduce you to the three active founders of LazyLad, a new entrant in the overcrowded grocery space in India that has received an investment of more than $1 million in the first two months since its inception. And our mentors, our sharks, the big bosses are going to put both through a trial of fire. Watch this space for more.