Better Brand Equals Better Product?

PUBLISHED ON: April 11, 2016 | Duration: 20 min, 07 sec

   
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On the show, we discuss if it is time to shatter the 'better brand, better product' mantra'. Should you let go of being a brand loyalist and consider product's features and specifications? Also, we go in-depth to find out which device offers the ultimate reading experience - an eReader or a tablet.
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