Tim Cook to NDTV: We Won't Compete on Prices, That's Not Us
PUBLISHED ON: May 20, 2016 | Duration: 2 min, 38 sec
Apple CEO Tim Cook said the plans to open Apple Stores in India weren't a "done deal" yet, but that it was a priority for the company. He added that Apple doesn't want to compete on price in India, saying there will be segments of the market it will not enter. Cook also said Apple will devote a lot of time to getting the user interface and the ecosystem right for India.