PUBLISHED ON: March 17, 2019 | Duration: 21 min, 33 sec
As India goes online, which ads work - and how? Which is king: data or content? How can one engage users better with ads? A distinguished panel comprising of Ran Buck, Senior VP, Global revenue, Taboola, Suparna Singh, CEO, NDTV group, Aalok Bhan, Chief Marketing Officer, Max Life Insurance and Amin Lakhani, Leader, South Asia, Team Unilever, Mindshare put forth their views on redefining advertising online for better results.