Barber shops in Brazil Cashing in on World Cup Fever

PUBLISHED ON: July 3, 2014 | Duration: 1 min, 15 sec

   
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Players' unique hairstyles have allowed barber shops in Sao Paulo to flourish. Fans want to look exactly like their footballing heroes and they have gone all out to get the same hairstyles. Raul Meireles' exaggerated Mohawk and Paul Pogba's bleached stripes on the shaved sides have made style statements but it is the Brazilian star Neymar, who seems to be the runaway 'winner'. His 'Crazy Scarecrow' style is the new rage in town with the locals.
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