'We've Forgotten How To Laugh At Ourselves': Walk The Talk With Rahul daCunha

PUBLISHED ON: October 28, 2016 | Duration: 24 min, 49 sec

   
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"In India we have forgotten how to laugh at ourselves," claims Rahul daCunha, the mind behind the famous "utterly butterly delicious Amul" advertising campaign, and its precious mascot the Amul girl. He says is saddened by the fact that Indians face censorship on almost every issue today but is glad that the Amul girl is loved and accepted by all and that she still continues to bring a smile on everyone's faces while commenting on an issue of relevance to the country. Watch Mr daCunha sketch out the process behind this famous mascot and how she has changed over 50 years of its existence.
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