This year has been the year of start-ups. From launch stories to success stories, we all have witnessed them. Now we bring to you a segment on stories of start-ups. In this instalment of StartUp India, watch two Indians from the UK talk about their struggle, believing in their dream and brand. Meet Ajay Mathur and his team, who entered the market with their exclusive mobile app Wecinity, which allows you to buy, sell, swap books, services and many other new and used items in your vicinity.