Since 2012, USHA has established 206 Silai Schools in the state of Jammu and Kashmir, each of which is helping change the lives of women. Considering the immense talent in Kashmir, in 2018, USHA Silai Label set up a garment design and production cluster in Srinagar. The Kashmir cluster has been a game changer for the women of the valley. The cluster created a bunch of experiences for them, including many firsts. From flying to Delhi for the first time to visit ace designer Rohit Bal's production center to getting feedback from him, women had time of their life. Today, the women have reached the ramp of Lakme Fashion Week 2019, in the city of dreams, Mumbai.