Anna: Manufacturing consent

PUBLISHED ON: August 29, 2011 | Duration: 18 min, 43 sec

   
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Anna Hazare's movement seemed to combine dynamic management principles with techniques from the advertising world. Not surprising then, the attention getting devices worked well to mobilize the youth, something that comes with ease to Arvind Kejriwal, a key architect of the Anna campaign, whose NGO Parivarthan has a long tradition of working with dynamic young people, who were quick to become the backbone of this movement.
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