India Inc: The story of Marico (Aired: December 2006)
PUBLISHED ON: June 16, 2013 | Duration: 22 min, 00 sec
Marico, a small Indian company, took on multi-national giants at a game they know best – marketing of Fast Moving Consumer Good. This is also the story of a young man, who left college, and was without direction, but he seized the opportunity when he saw one.
