The big story this week is about media maven, Vikram Sakhuja joining Sam Balsara's Madison Media as Group CEO. How can the new partnership between both the media honchos add value to the agency? These days increasingly brands are featuring people with special abilities as an integral part of the brand story. Why are brands taking that step? Watch this episode of All About Ads to know more. We will also find out why there is huge ad blitz by an app - Practo that helps tracking down doctors and health specialists in your area.