Rural Opportunities: Building Startegy Into Action
PUBLISHED ON: June 24, 2016 | Duration: 1 hr, 3 min, 34 sec
Rural markets present a wonderful opportunity for growth. The allocation to rural India has increased by 127% to nearly 36,000 Crore. Coupled with what is predicted to be a good monsoon this year nearly 106%; things could indeed be different. How can marketers make the most of opportunities in these rural markets? We bring to you a rural conference, organized by MART, in the capital recently.