Rural Conclave 2015: Innovation in Rural India

PUBLISHED ON: December 5, 2015 | Duration: 21 min, 21 sec

  
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There are not very many products that are made specifically for the rural markets but most practitioners believe that it's the distribution model that's faulty and no-one is investing to build this eco system of innovation in rural India. In fact, scaling up is a huge challenge. These are some of the issues discussed at a day long Rural conclave in the national capital, organised by MART.
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