GroupM Downgrades Ad Expenditure Growth

PUBLISHED ON: October 22, 2016 | Duration: 19 min, 40 sec

  
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GroupM has revised ad expenditure growth figures. Group M had in January this year predicted ad growth of 15.5 percent but now said that due to the slowdown in growth during the first eight months from January to August where the growth was only 10 percent, it could actually bring down overall ad growth to about 13-14 percent by the end of the year. Group M CEO CVL Srinivas speaks on this. Also on the show, we take a look at why Thumbs Up dropped Salman Khan as brand ambassador.
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