PUBLISHED ON: October 24, 2014 | Duration: 20 min, 29 sec
This week, for a Diwali special episode, we have none other than one of the biggest admired admen in the country, Santosh Desai. Watch him as he talks about the relevance of Diwali in building brands. How has the festival changed for brands and consumers over the years? How has e-commerce brought about the much required spin in festive shopping? Watch this exclusive interview only on All About Ads Prime.