Brand Khadi 2.0 In Demand

PUBLISHED ON: May 20, 2017 | Duration: 7 min, 12 sec

  
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Due to rising consumer demand, Khadi and Village Industries Commission announced that they had clocked in sales of over 51,000 crores. Did you expect the same response, few years back, for the political reasons? We're not so sure! Afterall, markets were then also dominated by the likes of MNCs, promoting western fashion. However, with a new wave of consumer demand, mostly from youngsters needing organic material, khadi's fortunes seem to be only skyrocketing. Here's a look at how the good old brand is becoming prominent once again.
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