Brand Emami On Demonetisation Impacting Marketing Spends

PUBLISHED ON: April 29, 2017 | Duration: 14 min, 33 sec

  
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Recently, "He" brand from the Emami Group launched an activation around men's hygiene - a flying basin. We caught up with the brand to find out about the relevance of the campaign and on whether the lingering effects of demonetisation will impact marketing spends. Also, on the show, big winners from Effies APAC.
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