Big Data and Measurement Make Noise at Ad Tech 2016
PUBLISHED ON: March 12, 2016 | Duration: 22 min, 00 sec
In this episode of All About Ads, our focus is on Ad Tech - a wonderful opportunity to listen to the best in the ad industry. The big focus was on Data and Measurement. In a world dominated by the Internet of Things, with devices talking to each other and lowered attention spans, can there be a single metric for the industry to measure engagement? We get you all the action.