Yes, that's what All About Ads focus is, on the show. Industry body ASSOCHAM has claimed that consumers are avoiding splurging and the overall sentiment is low this festive season. But what's pushing advertising to pump in monies? We find out. Also, while Diwali in 2014 was all about spending mega bucks on festive sales and offers, by e-commerce players, the industry this year is a step ahead and is offering properties at a discount. We speak to Snapdeal on this and more.