All About Ads: Success mantras of small, international agencies
PUBLISHED ON: September 6, 2012 | Duration: 23 min, 23 sec
In this episode, the spotlight is on independent ad agencies, which are attracting big clients and making profits in less than a year. Also, a look at whether "Shockvertising", as a technique, works in advertising. We also find out whether independent agency Taproot's acquisition by Dentsu could have anything to do with winning Pepsi and Airtel accounts?