All About Ads: Is Controversial Ad Good for a Brand?

PUBLISHED ON: February 7, 2015 | Duration: 21 min, 12 sec

   
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Group M predicts a positive ad ex growth for India for 2015. Is the government over reacting on AIB's Roast? Continuing with controversial communication, we take a look at controversial ads done by online store FabAlley - featuring comedian Radhika Vaz. But the question is; can creating controversial ads, make a brand? We get the brand's co-founder to talk about it.
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