AD Fraud: The Dark Side of Digital Advertising

PUBLISHED ON: April 2, 2016 | Duration: 20 min, 11 sec

  
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This week, we turn our focus to online ad-fraud, when advertisers reach impressions by bots or web based robots, instead of real users. How can this be controlled and what exactly can stakeholders do. Also, on the show, an ad that got flack for allegedly being sexist. Watch and decide how much creative liberty should be exercised by brands?
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