It's the tenth season of the mega cricketing extravaganza - the Indian Premier League (IPL) - as it completes a decade of offering lots of cricket, entertainment and controversies. This year seems another strong year, with an inventory completely sold out. However, on the other hand, just till about last week, there was comparatively little buzz around the league despite sponsors pushing out on-air commercials. Rohit Gupta, president-network sales international business at Sony Pictures Networks Limited, talks about that and plans for the tenth season of IPL.
