Money Mantra: How good is Social Media for advertising?

Anurag Batra - Chief Editor of Exchange4Media, Vivek Bhargava, Chief Executive Officer of Communicate 2 and Amit Tiwari, General Manager, Country Head Media at Philips India discuss the importance of Social Media as a tool of advertising. According to a report, $10bn worth advertising revenue is going to come from Social Media in 2013.