Lok Sabha Elections 2019: The Campaign To Connect

PUBLISHED ON: April 14, 2019 | Duration: 49 min, 53 sec

  
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In an attempt to reach out to the young, undecided voter, all parties are going beyond traditional media. They've set the tempo for these polls with campaign videos, songs and slogans. Clearly political messaging is an electoral weapon in this election. Is anybody getting it right or is the voter tone deaf?
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