In Madhya Pradesh, posters of the BJP and the Congress feature leaders from the state prominently. Congress leader Kamal Nath dominated posters at a Congress rally. Chief Minister Shivraj Singh Chouhan got a better spot than Prime Minister Narendra Modi in many BJP posters. "Narendra Modiji is a blessing for India. He rules the hearts of crores of Indians. He has our complete trust and veneration. We follow him. He is the ideal," Mr Chouhan told NDTV's Prannoy Roy.