Watch: Narendra Modi's 'Shock and Awe' Campaign - Redefining Indian Elections?

PUBLISHED ON: May 11, 2014 | Duration: 25 min, 11 sec

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The BJP calls it "one of the largest" mass outreaches in India's electoral history, with Narendra Modi participating in a staggering 5827 election events. Has the Narendra Modi 'shock and awe' campaign as it is being called transformed the way Indian elections are fought? Or could this high decibel campaign even now go the India Shining way?
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