This Marketing Strategy Of Air India Is Being Applauded In the UK

PUBLISHED ON: December 26, 2016 | Duration: 10 min, 12 sec

  
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National carrier Air India has created history by being the first ever South Asian brand in the United Kingdom to do a wrap over advertisement over an entire London bus. The marketing strategy is getting too many applauds throughout the country. To know more about this innovative strategy, watch this segment of Out Of England with Radhika Iyer and Air India officials.
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