Forty-year-old Riju Jhunjhunwala is Rajasthan's richest candidate with assets pegged at Rs. 80 crore, but he has now put every luxury aside for the heat and dust raised on the election trail. Known better as the owner of Mayur Suitings, he is contesting from the Ajmer Lok Sabha constituency. But Mr Jhunjhunwala has his fingers in more than one pot. With business interests extending over the fields of textiles, power and information technology, he has accumulated assets worth Rs. 49.5 crore in property, Rs. 2 crore in jewellery, and Rs. 16 lakh in paintings and artifacts. In fact, he is even richer than Rajsamand BJP candidate Diya Kumari, a former royal with assets amounting to over Rs. 16 crore.