In the town of Majitha, a 50-car convoy of the Aam Aadmi Party or AAP is headed to an election rally. At the very front is a DJ with a relatively easy gig: spinning just one song which does not require people to pay close attention. "Jhaadu waala button dabadiyo, Punjabiyon" (Punjabis, hit the voting button for AAP). The song was recorded by an AAP candidate, actor-singer Dev Mann. The party claims that in keeping with its no-frills approach, the production cost was Rs. 2,000 (Mann used his brother's recording studio).