in other news to advertisements for a body spray of commander fire, with social media users saying that it promotes rape culture. A huge controversy has erupted after these advertisements air on television, and one of the ad features four men at a store having a conversation, and when they spot the last remaining bottle off, the perfume they discussed was going to take the short, since there are four of them and just one of those perfumes. But during this conversation, instead of the body spray, a woman is shown in the ad and that the woman even turns back angry at the four men as she thinks they are talking about her, and the second advertisement starts with a couple in a bedroom. Four of the guys friends entered the room, and they asked the crude question. The advertisement then reveals that the friends were just asking if they can use the perfume kept in the room. So this is, of course, a got several users on Twitter, having called out the brand for promoting rape culture. Joining me now, Mr Pollock Cocker at Guru, joining us here this morning Pohlad Cocker. Thanks for joining us this morning, Now we do know that advertisements have a massive reach. These are 32nd capsules are, you know, made to send a message to their target audience. In this case, if you've seen the advertisement, what is the meaning? What is the thought behind the ad? And what's your reaction to this advertisement? Well, the in very bad taste it's once is attention. Of all the young Molly's basics, who basically leave is all the May commented single girl that like more street corners, etcetera So they have taken up on that. They made it into a institutionalised into an I. I think in there is now number one. But how can I clank except to have a product associated with street room or, um, a volley? And because you know, we've issued have enough sense long term repercussions of the under brand value are going to be so negative that the only people are going to bite them. Band of the extreme it is that it is l in the backdrop of Mr Kok, are you know of rape in the nation grappling with, you know, women's safety. You know, the rising incidents of rape that are taking place in the nation. How the such an advertisement, you know, Come on, National television. What's the protocol? Is there an agency? It's bad timing at that bad of all round, but you can't jump from Eve teasing to rape. You know, I mean, that been trusted in terms of drawing that we have about a country that in our waking up to being extremely sensitive to our widget of women and having the be something, um, it is it however liberally might be. However, I want to be, you know, wanted to be funny. It's not funny, FARC and we go in creative freedom because the argument on the other side would be that this is being done in the name of creative freedom and that I am in trellis on dissented. Creative freedom doesn't mean body fall of rectifying women in ST language by the glorifying the roadside room. I want and you know, people. He is rude, but no longer not at all. And there several reactions, you know, strong reactions coming in from Twitter users asking, Where does this get a proof from? How does this make way? Or national television? What's the role of See? That's the body that's notified suspension of this act. How long will it take for the body to take? Get this ad off immediately. I think the line of you, at the moment you have backlash from them and your reaction government to be if it's the person Ariel. Sensible persons in Terminal T client Will will remove it immediately with an apology. If we do that, it's going to affect the brand. And if it affects the band, mean bent in ST absolutely. Mr Cocker, Also Unity speak about advertising advertisements as a medium of how it sends out a message. It's got a massive outreach, has he mentioned earlier? It's a small capsule, you know, aimed at the audience to promote their brand and house. This being misused in this particular ad of how woman is being objectified be objectified with some very patchy a comment and very in what the government is who is responsible for something like this, you know, finally, it's declined to approve it and repairing and good money for it. So the client in immediate and the end of the day amid to approve some civilisation today's today so sensitive about this Hold women dishes. All right, Mr Palatka car Appreciate you joining us here this morning on NDTV
