"That will not be possible," said the man at the headquarters of Mayawati's Bahujan Samaj Party. "But sir, what about the person running your Twitter account?" we persist. "We don't have a Twitter handle." "But sir, it is verified?" The conversation ends. As in the past, and unlike other parties, the Bahujan Samaj Party or BSP runs its campaign with layers of mystery. Just as party boss Mayawati gives no interviews, there is no clear answer for who runs her party's social media strategy -or indeed, what the strategy involves. As NDTV contacted various Twitter accounts, it became clear that the online campaign is being run by volunteers who have come together as followers of the ideology of Dalit icon Babasaheb Ambedkar.