Battle 2014: Reaching out through the radio

PUBLISHED ON: April 9, 2014 | Duration: 2 min, 37 sec

   
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With a staggering 814 million people entitled to vote this general election, political parties are experimenting with different types of media to reach out to voters. While door-to-door campaigning was once a favorite, social media campaigning and extensive use of radio have also taken center-stage this time. (Read more)
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